The club provide one of the most modern and exciting fan experiences on an international scale

Last Sunday, Sporting Clube de Portugal opened the doors of the Estádio José Alvalade 2.0 to members and supporters for the first time. The multiple renovations already completed at the stadium, as well as those planned for the near future, combine history, comfort, and technological innovation.

Museum: Living Memory in Version 2.0

The new Museum is one of the flagship projects of Alvalade 2.0. It combines culture, art, sports, and technology and is based on a minimalist gallery concept, designed so that each piece "breathes" and captures the visitor's attention.

On matchdays, the spacious area transforms into an exclusive Lounge with a 576 person capacity. Guests can enjoy a meal surrounded by the most iconic trophies won in the past 120 years. A dedicated cultural schedule is also planned soon, reinforcing the space's versatility and modernity.

The tour of the new space is sequential and chronological, recognising club founders, José Alvalade and Visconde de Alvalade. Grandson and grandfather occupy a central place in the renovated Museum, alongside Antonio and Francisco Stromp -major figures in both national sports and the club.

Highlights of this area include the first kit worn by the club -an all-white outfit—and the Stromp shirt, which succeeded it two years later. Also on display are the first trophy won by Sporting CP and the first original banner, with the club emblem embroidered by José Alvalade's sisters.

The second zone is dedicated to the ‘Era Dourada’, which began with the emergence of the unforgettable Cinco Violinos and culminated with the historic European Cup Winners' Cup triumph in 1964. The team led by Anselmo Fernández, which won the final against MTK Budapest thanks to the "Cantinho do Morais" goal direct from a corner kick by João Morais, is forever immortalised.

As is Fernando Peyroteo, still the holder of the best goal average in Portuguese football, represented in a photograph with the famous Taça Monumental "O Século" in his arms. Sporting CP were the only team to win the beautiful, gigantic trophy, doing so twice.

Also on display are all the national titles won by the men's and women's football teams, in addition to the highly regarded Taça Teresa Herrera.

Ballon d'Or and Eternal Symbols

The Ballon d'Or area, dedicated to Cristiano Ronaldo and Luís Figo, echoes as a demonstration of the strength of the club’s youth academy. Sporting CP are the only club in the world with two homegrown stars to win the award for the best player in the world, and they are honoured in this new era.

Fans will also be able to learn about the achievements of Hector Yazalde and Mário Jardel, goalscorers who won two Golden Boots while playing for the club. That is in addition to Cristiano Ronaldo's four such honours.

The tour closes with the legendary Lion of Gate 10A, which began life at the Rua do Passadiço headquarters, made its home at the former Estádio José Alvalade, and now accompanies this new generation.

Complementary to the tour, the Sporting Experience app offers additional content, augmented reality, and 360º videos, reinforcing the technological dimension of the project.

Emerald Lounge: Exclusivity and comfort

Another highlight of the renovation is the addition of the Emerald Lounge, located on the second floor. The concept replaces the old boxes with a semi-open space, inspired by international experiences such as the one offered at the Las Vegas Sphere Stadium.

With a capacity of 280 people, the Emerald Lounge offers à la carte food service, a welcoming atmosphere on matchdays, and access to Emerald Seats and Loges – renovated seating options that guarantee a unique setting for the game, excellent comfort, and the best view of the pitch.

Stadium: Modernity and Proximity

The renovations extended to the tunnel. The technical area also underwent a striking transformation, and, as fans present at the match against FC Arouca witnessed, the teams now ascend via two side staircases aligned with the pitch, which lead directly to the substitutes' benches.

Taking advantage of the space gained by the removal of the pit, these seats were moved back and are now positioned much closer to the stands – where, incidentally, VIP Pitch Row emerges as another unique innovation in Portugal: 28 premium seats next to the players' entrance, sold on a game-by-game basis, provide an unforgettable experience.

The goal behind these changes is to bring fans even closer to the action, enhancing fan engagement and experience. The game against FC Porto will have 2,000 new seats installed in the three extra rows that the stands gained due to the absence of the pit and the lowering of the (hybrid) pitch, which received a top rating from Liga Portugal after the match against Arouca. This is in addition, of course, to the Lion Seats, which were first introduced there, granting members access to a multitude of benefits.

The rings for fan circulation, which underwent previous renovations, have been aesthetically updated, providing a more comfortable entry experience to Alvalade, with state-of-the-art turnstiles. Sporting CP were the first club in Europe to offer digital tickets available through a wallet.

Looking to the Future

The message shifts from a secure present to a future even more aligned with the club's greatness: the second floor, currently occupied by boxes from a previous generation -the Silver Box- will also be completely renovated. There, a second lounge will appear, replicating the successful model applied on the opposite balcony.

With this ambitious renovation, Estádio José Alvalade 2.0 establishes itself as a space for memories, innovation, and the future, prepared to welcome fans, partners, and visitors with the hallmarks of modernity and the club’s identity.

We're building for the new season -on and off the pitch

Sporting CP present our 2025/26 training kit. Because success is built before we get onto the pitch, and it takes a lot of work.

We are preparing for the new season. Just as the pitch and stands are being readied to welcome you, we have also started to build for the new campaign in training.
This new training kit is the first step on our journey: the moment when we set goals, fine-tune details and prepare everything needed to go further.

Everything has an impact, from Day 1. As always, we are counting on you.

The new training equipment is now available at the Loja Verde store and at lojaverde.sporting.pt.

Work in Progress.

Now on sale at Loja Verde

“It is not Sporting CP that is proud of our value. We should be the ones who feel honoured to wear this shirt.” – Francisco Stromp.

This year we celebrate 100 years since Francisco Stromp -our eternal Member No. 3- last wore the Sporting CP shirt. Together with him, we present the innovative Stromp 2024/25 shirt.

Our past defines our future and this kit symbolises the link between both, in a legacy that spans generations.

Sporting CP and Nike have come together to create a kit that honours our roots and looks forward. With pride and dedication, we pass the baton to the next generation.

Now available at lojaverde.pt.

Every_Day Be Better

Frederico Varandas offers condolences for the loss of Manuel Fernandes

One of the best players in the history of Sporting Clube de Portugal, and one of the best in the history of Portuguese football, has left us. More than a legend, the hero to several generations has passed away.

The heart of Sporting CP is hurting with this sad news.

Our deepest condolences go out to the family and friends of Manuel Fernandes, our captain.

Frederico Varandas

The club offer condolences to friends and family of the club legend

Sporting Clube de Portugal mourn the loss of Manuel Fernandes, the club's former player, coach and director, who passed away on Thursday at the age of 73.

Fernandes arrived at the club in 1975 from CUF and quickly established himself as a very important player. A natural goalscorer, over the more than ten years he played for Sporting CP, he became the idol to a generation and one of the most important figures in the club's history.

He played more than 400 games for the club and scored more than 250 goals, winning two league titles (1979/1980 and 1981/1982), two Taça de Portugal (1977/1978 and 1981/1982) and a Supertaça (1982 ).

He later returned to Sporting CP as a coach: First as an assistant and, in 2000/01, head coach, winning the Supertaça. He was also a director, in charge of the B team and, in a second spell, the scouting department.

In the final years of his life, he worked as a commentator on Sporting TV and as an ambassador for Sporting CP.

The club extend our deepest condolences and express our gratitude for Fernandes' years of dedication.

A tribute to the Greatest of All Time

On a special day, for a special athlete, a special gift: here is the Cristiano Ronaldo Box.

A Limited Edition in tribute to the best Portuguese player of all time, to celebrate the 21^st anniversary of his official debut for Sporting Clube de Portugal’s first team.

Cristiano Ronaldo’s debut was on the 14^th of August 2002, for the Champion’s League third qualifying round, against FC Inter Milano.

The Cristiano Ronaldo Box includes a replica of the jersey he wore on his debut and an unprecedented book which describes his 7 years at Sporting CP’s Youth Academy, only to become CR7, the 5 time winner of the FIFA Ballon D’Or and a living legend who earned his place in History as one of the best players of all time.

An amazing life story, a real example of Effort, Dedication, Devotion and Glory.  

Come celebrate this day with Cristiano Ronaldo and acquire this Limited Edition before it runs out!

Now available at https://lojaverde.sporting.pt/en or at our Megastore at José Alvalade Stadium.

The country's most modern sports arena ready to host Sporting CP

The 21st of June 2017, which is curiously exactly 15 years since the opening of the Sporting Academy, will be remembered as the day that the João Rocha Arena officially opened its doors to the public.

The ceremony got underway at 17h00 with the inauguration of the Visconde de Alvalade roundabout (between the arena and the stadium), proudly showing the words of president Bruno de Carvalho: "Talent is needed, but only with hard work, fighting spirit, drive, attitude and dedication to this club's objectives will be be champions."

The ceremony was attended by hundreds of well known Sporting CP personalities and also saw the president of the Lisbon Municipal Council, Fernando Medina, take to the stage to share his thoughts: "We shouldn't be scared to state facts. This is an historic moment for this great institution and for our city. I remember very well the world's best ever hockey team: "Ramalhete, Rendeiro, Sobrinho, Chana and Livramento. The fantasies of every Sporting CP fans are packed full of athletes who have been fundamental across a range of sports. Sporting CP is a massive part of Portuguese sport."

Bruno de Carvalho himself took on the role as presenter, calling up to the stage various people who have played a crucial part in building the arena, including the German architect Andreas Moerschel.

New arena set for a full house for opening

All invitations available for the inauguration of the João Rocha Arena have now been delivered.

The event will get underway at 18h30, with ceremonies organised in the build up for the facility's new football pitches and access roundabout.

Sporting CP statement following wildfires in Pedrogão Grande

Sporting Clube de Portugal shares the most sincere condolences for the family friends and loved ones of the victims of the wildfires in Pedrogão Grande.

While we are aware that anything we can do at this difficult time will always be just a small gesture, the Sporting Foundation and the club are fully available to support the victims of the wildfires and the firemen and women battling them.

Ceremony scheduled for the 21st of June

The João Rocha Arena will officially open its doors on the 21st of June, with an institutional ceremony set to be attended by representatives from right across the Sporting universe.

Guests at the ceremony will include club members and fans who contributed to Mission Pavilion, coaches, athletes, organised fan groups, the Lions of Portugal, the Stromp Group and Sporting Supporters' Clubs from around the world.