ProEvents' Julian Kam on the Asian football market

China's recently announced intentions of building a national team capable of lifting the World Cup have certainly attracted the attention of the global football market. Invited to speak on the role of emerging football markets, the vastly experienced Julian Kam shared his thoughts on where Asian football is heading.

The world's most populous nation has already announced the creation of football schools and investment in academies, as part of the country's drive to host a World Cup. China made its first major leap into the transfer market in January, bringing names including Jackson Martinez, Ramires, Gervinho and Luiz Adriano, spending a total of around 300,000,000 euros.

Closer to home, Portugal's 2nd division was recently named as Ledman LigaPro, as part of a deal that brings Chinese coaches and players to the European continent to gain experience that will then be applied in Asia.