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Sporting CP and Super Bock extend partnership agreement

By Sporting CP
08 Jun, 2021

A 12-year connection continues

Sporting Clube de Portugal and Super Bock have renewed their partnership agreement, extending a 12-year relationship between the club and the brewery. Super Bock will continue as the Official Main Partner for the Liga NOS champions.

"For Sporting CP, it is an honour to continue this partnership with Super Bock, a brand that has been with the club for several years and is a point of reference in our country," said Sporting CP president, Frederico Varandas.

Rui Lopes Ferreira, president of the Super Bock Group added that "The Super Bock Group renew our partnership with Sporting CP with great enthusiasm, as it illustrates the will of both brands to continue to create differentiating actions and truly unique experiences for supporters."

As Sporting CP's main sponsor, the Super Bock logo will continue to be present on the first team kit, training kit and coaching staff uniform. The beer brand and the club will continue to provide experiences for fans inside and outside the Estádio José Alvalade.

Super Bock will also ensure the implementation of new initiatives, through which it intends to strengthen the emotional connection to Sportinguistas. Supporters will be able to enjoy unique experiences provided by the brand, which has added the 'Super Adeptos' platform for this purpose.