The Club will be a pioneer in Portugal in integrating its official store with the global commerce giant, predicting its launch for the 2026/2027 season

It is with great satisfaction that we announce to all Members and supporters of Sporting Clube de Portugal the new strategic integration with Shopify, one of the largest commerce platforms in the world.

More than a store — a new digital experience is coming. Simpler, faster and 100% designed for our supporters, with special focus on personalizing the Member experience. Sporting's digital future starts here: a new Online Green Store like you've never seen before.

The new online store, built on Shopify's robust and scalable infrastructure, will allow fluid navigation, mobile-optimized shopping, and more efficient management of exclusive products and campaigns. The store will launch in time for the 2026/2027 season.

"This is another very relevant strategic step for the Club. We reinforce our commitment to innovation and to our supporters, offering them a shopping experience that matches our ambition. It will also be a milestone in the evolution of a personalized experience, developed to fit each individual, and a well-deserved gift for our Members in preparation for the Club's 120th anniversary," says Susana Costa, Director of Brand and Customer Service.

Why Shopify?
Shopify is one of the world's leading commerce platforms, powering millions of merchants in more than 175 countries. Recognized for its reliability, scalability, and advanced tools, it is the choice of renowned brands — and now, also, of Sporting Clube de Portugal, the first Portuguese club to join this ecosystem.

In time for the Club's 120th anniversary
The partnership starts now, with the migration project to the new Online Green Store taking place throughout the 2025/2026 season, so that it will be completed and ready for the celebration of Sporting Clube de Portugal's 120th anniversary.

The future is coming. And as soon as the new Store is online, you will be the first to be part of it.

Every_Day Be Better